Windows 11 Community Events

A series of UK-based workshops designed to engage high-value enterprise accounts and drive solution adoption.

Intro & Goal

A leading technology solutions provider sought to engage 170 high-value customer accounts over three months, supporting their migration to Windows 11 and preparing organizations for future AI initiatives.

The goal: enable account executives to re-engage customers meaningfully through localized community workshops, reinforcing the provider’s leadership in enterprise IT solutions.

Challenges

Building real perceived value for busy IT leaders to attend full-day workshops.
Tight logistics: organizing seven events across different UK cities within a one-month period.
Brand and legal constraints requiring heavy revisions to campaign visuals and messaging.
Managing a tight $80k budget while meeting expectations for delivery and experience quality.
Handling dual funding partner requirements with separate proof of execution standards.

Solution

Established a clear project structure: defined roles, frequent internal checkpoints, and weekly client calls.
Designed and pitched campaign branding, messaging, and creative assets alongside an internal event specialist and creative director.
Built a central client-facing dashboard tracking all deliverables, budgets, and resourcing.
Collaborated closely with technical leaders to align event content with broader migration and AI readiness narratives.

My Role

Led the full project from concept to delivery.
Managed the complete campaign budget and monitored burn rates.
Oversaw creative development and approvals with brand and legal teams.
Delivered seven events on time, to high client standards, with full compliance to funding partner proof of execution processes.

Results

Successfully executed 7 community events across the UK.
Achieved 80% registrant-to-attendee conversion rate.
Received overwhelmingly positive attendee feedback post-events.
Generated $9.5 million in new pipeline directly attributed to campaign engagement.