Back to all work
Dell Technologies
Dell Technologies Forum Podcast Series
A podcast series that passed 100,000 downloads, ahead of Dell's other corporate podcasts worldwide.
- Client
- Dell Technologies
- Role
- Producer and project lead
- Timeline
- September 2023 to August 2024, about 48 weeks
- Scope
- Scripting, guests, recording, transcripts and social clips
- Reach
- EMEA Forum audience
In numbers
- 100,000+ downloads Ahead of Dell's other corporate podcasts worldwide
- 2 weeks often all I had from guest introduction to publishing
- #1 corporate podcast at Dell by downloads Worldwide, across Dell's corporate podcast initiatives
At a glance
Dell wanted its Forum event conversations across EMEA to carry on after the events and build a community around innovation. Few of its earlier corporate podcasts had been renewed. I produced this series from first guest introduction to published episode.
The project
Context
- Often no more than two weeks between meeting a guest and publishing their episode.
- Senior teams kept pushing the same high-priority themes, which risked repeating earlier episodes.
- The series had to prove engagement to be renewed.
My decisions
- I checked every guest's talking points against earlier episodes and steered them away from ground already covered, towards what listeners hadn't heard.
- Listener first, guest agenda second. Guests wanted to talk about their own topics, and I held the line on fresh angles, even when that meant a harder conversation.
- When the draft for an AI Factory episode was weak, I escalated it and moved the recording date rather than record it.
Results
- More than 100,000 downloads, ahead of Dell's other corporate podcasts worldwide.
- No episode retreaded earlier content, despite the pressure to repeat themes.
- Episodes delivered on time across multiple platforms.
What I owned
- Owned content planning, scripting and guest management, including the host's intro and outro.
- Built the guest preparation process, from intro call and sound check to recording day.
- Ran recording logistics and kept the audio standard consistent.
- Pitched three title options for every episode and delivered the transcript and social clips.
- Proposed costed ideas to lift engagement, such as guest social packs and video shorts.
- Before this series, I produced two seasons of Dell's Need to Know cyber-resilience podcast (2022 to 2023), from naming the show to guest briefing, recording and social.