Google for Education / Dell Technologies

Google for Education eGuide

A buying guide that became a hero reference asset for global Chromebook education sales and was re-⁠commissioned three times.

A smiling woman working at a table on a silver Dell Chromebook

Client: Google for Education / Dell Technologies
Role: Project lead, kickoff to delivery
Timeline: June to November 2023, 21 weeks
Audience: K-12 IT decision-makers and sales teams

In numbers

3 re-commissions The client came back to update and extend the guide three times
4 persona groups covered Students, teachers, administrators and superintendents
2 brands to satisfy on every approval Google and Dell, each with brand and legal review

At a glance

Google for Education and Dell needed one guide that worked as a buying guide for school IT decision-makers and a quick reference for sales teams. I led the eGuide, which sets out Chromebooks, accessories, software and education programmes around the people who use them. Read the eGuide (PDF).

The project

Context

Brand and legal approvals at both Google and Dell.
An educational story that still had to be accurate and compliant.
Classroom workflows described so teachers and IT staff would recognise them.

My decisions

With two brands' legal teams to satisfy, I locked approvals at each milestone: copy, then design, then publishing.
I based the content on interviews with teaching specialists about classroom workflows at each level.
The client brief set a four-persona structure. I challenged it and helped shape it on a call with their specialist, then built visual matrices mapping each persona's workflows to recommended technology and software.

Results

A hero reference asset for global Chromebook sales in education.
Re-commissioned three times as schools' needs changed.
Delivered within project funding and publishing deadlines.

What I owned

Led the eGuide from kickoff to delivery.
Oversaw content development and creative production with stakeholders and internal teams.
Managed every round of internal and external approval.

In pictures

A smiling woman working at a table on a silver Dell Latitude 5430 Chromebook — The Latitude 5430 Chromebook in an everyday working setting.

Close-up of hands typing on a Dell Latitude 5430 Chromebook showing the app launcher — The Chromebook app launcher, central to how the guide maps software to workflows.

A man working on a Dell Latitude 3445 Chromebook showing a spreadsheet with green charts — The Latitude 3445 Chromebook handling spreadsheet work.

A woman in a peach blouse working on a grey Dell Latitude 3445 Chromebook — The Latitude 3445 Chromebook, one of the devices the guide covers.