Product Launch Training EMEA

A regional sales enablement project delivering training materials and engagement campaigns to over 40 sites across Europe, the Middle East, and Africa.

Intro & Goal

Ahead of annual product launches (PCs, laptops, desktops, accessories, and displays), the client needed a structured training initiative to prepare sales teams across 40+ EMEA sites. The objective: create clear, engaging training materials and drive internal excitement through a coordinated hype campaign — ensuring teams were equipped to position the new generation of products effectively.

Challenges

Tight delivery timelines during final product development stages.
Very limited campaign budgets for collateral and distribution.
Managing stakeholder alignment and approvals across brand, legal, and marketing teams.
Navigating cross-border shipping and customs risks to ensure timely delivery of physical assets.
Balancing strict brand guidelines with creative, engaging campaign ideas.

Solution

Presented eco-friendly, brand-compliant merchandise options to streamline customs approvals and align with corporate values.
Developed a visually consistent, easy-to-use training manual highlighting product strengths and positioning strategies for sales teams.
Built a supporting hype campaign: launch emails, trainer kits, branded giveaways, internal videos, and session templates.
Maintained constant communication with internal stakeholders to accelerate approvals and mitigate delivery risks.

My Role

Project managed the full program lifecycle across all EMEA sites.
Oversaw content development, creative production, logistics, and stakeholder coordination.
Managed all approvals and ensured full compliance with brand and legal guidelines.
Delivered materials to each site with full usage guidance for local training managers.

Results

Successfully delivered training materials to 40+ EMEA sites each year on time and on budget.
Received strong positive feedback from sales managers and local training leads.
Client was awarded renewed budget annually and chose to re-engage me to run the project for five consecutive years based on consistent successful delivery.