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Dell Technologies
Product Launch Training EMEA
Launch training delivered to 40+ EMEA sites every year, on time and on budget, for six consecutive years.
- Client
- Dell Technologies
- Role
- Project lead, full programme
- Timeline
- December to March each year, 13 weeks per launch cycle
- Scope
- Annual launch training for PCs, laptops, desktops, accessories and displays
- Reach
- 40+ sites across EMEA
In numbers
- 40+ EMEA sites trained each year
- 6 consecutive years running the programme
- 6 of 6 years delivered on time Each year, on time and on budget
At a glance
Before each annual product launch, Dell needed sales teams across 40+ EMEA sites trained and excited about the new range. I ran the programme for six years, from the training manual to a launch hype campaign and the physical kit shipped to every site.
The project
Context
- Tight timelines while products were still in final development.
- Small budgets for collateral and distribution.
- Approvals across brand, legal and marketing, and customs risk on cross-border shipping.
My decisions
- I chose eco-friendly, on-brand merchandise that people would use, partly because it clears customs more easily.
- I split the training manual by line of business, each with two fixed review rounds, then combined them into one guide for final sign-off.
- I wrapped the training in a hype campaign: launch emails, trainer kits, internal videos, session templates and branded prizes for engagement in sessions.
- In early 2020 we posted 3,273 printed folders to 41 destinations. When Covid stopped site training, I rebuilt the kit as a digital guide for the following winter's launch, with the first version in one week.
Results
- Materials reached 40+ EMEA sites every year, on time and on budget.
- Strong feedback from sales managers and local training leads.
- Budget renewed each year and the project handed to me for six years running.
What I owned
- Project managed the full programme across all EMEA sites.
- Oversaw content, creative production, logistics and stakeholders.
- Managed every approval and kept to brand and legal guidelines.
- Delivered materials to each site with usage guidance for local training managers.
In pictures
