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Dell Technologies
X in a Box
87 branded stand skins and 6,500 notebooks in one quarter, and 5,377 content hub downloads in eight months.
- Client
- Dell Technologies, EMEA marketing
- Role
- Account and project manager, programme lead
- Timeline
- January 2019 to January 2020
- Scope
- Stand skins, notebooks, an intranet content hub and event support for five Dell business units
In numbers
- 87 branded stand skins in one quarter Across five business units
- 6,500 branded notebooks in one quarter
- 5,377 content hub downloads April to November 2019
- 25+ training events supported Plus 8 customer events, with 7 more booked
At a glance
Five Dell business units were each asking for their own event kit, sales content and training material. I turned that into one modular programme, X in a Box: a stand with swappable branding, a shared content hub and a campaign to drive its use. I ran it like a product, and shaped the next year's model on its usage data.
The project
Context
- Five business units, each with its own needs and sign-off.
- Kit had to reach sites across EMEA, in several languages, in time for product launches.
- The programme had to prove it was being used to keep its funding.
My decisions
- One stand, many skins: each business unit got its own branding on shared hardware.
- One content hub on Dell's intranet for sales tools, guides and event packs, so teams had a single place to go.
- I tracked downloads and event requests, and used them to shape Hub 2.0 and the next year's three-tier support model.
Results
- 87 branded stand skins and 6,500 notebooks delivered in one quarter.
- 5,377 content downloads in eight months, with 25+ training events and 8 customer events supported.
- Every Tier 1 product launch in FY20 used it.
What I owned
- Ran the programme across all five business units for a year.
- Briefed the artwork, programme guide and content hub.
- Wrote the results review and proposed the next year's model.
- Managed production, translation and delivery across EMEA.
In pictures
