Dell Technologies, with Intel and NVIDIA

Precision eGuides and Localisation

77 interactive eGuides in 7 languages, and 66 Dell and Intel co-branded guide variants.

Cover of the Geographic Information Systems Industry Guide, a Dell Precision quick reference guide, with Dell Technologies, NVIDIA and Intel logos over an aerial photograph of a colourful hot spring

Client: Dell Technologies, with Intel and NVIDIA
Role: Project and product lead, scoping to delivery
Timeline: 2020 to 2024
Scope: eGuides and quick reference guides (QRGs) for Dell Precision workstations
Languages: Up to 12, including Japanese and Simplified Chinese

In numbers

77 interactive Precision eGuides In 7 languages, on 97 custom subdomains
66 Dell and Intel co-branded QRG variants in 2021 After a first round of 44 variants in 4 languages
12 languages scoped for the 2024 AI eGuide
1,977 views of the English NVIDIA GPU Guide Plus 289 hours of read time, by September 2021

At a glance

Dell's Precision workstation guides had to work for partners and sales teams in their own language, and prove they were being read. I ran them as a product: what got built, how it was localised and how it was measured.

The project

Context

Interactive guides break easily in translation, so quality had to hold in every language.
Translation costs could run away without a clear price per language up front.
With dozens of guides and variants, Dell needed to know which ones people were reading.

My decisions

I built a per-language cost model, so every market was priced before anyone committed.
I had every translated guide checked against the English master before regional review.
I put the whole estate on Google Analytics 4, with a clean link for each language, so Dell could see what each market read.

Results

66 Dell and Intel co-branded guide variants in 2021, with Intel co-funding the translation.
77 eGuides in 7 languages, all measured in one place.
The NVIDIA GPU Guide, signed off by both brands, drew close to 2,000 English views and 289 hours of reading by September 2021, with French and German editions.

What I owned

Scoped, priced and ran the localisation programme for Dell's Precision guides.
Ran quality checks and regional reviews across every language.
Set up the analytics and reporting for the eGuide estate.
Worked with Dell and NVIDIA on the NVIDIA GPU Guide and kept it current into 2024.

In pictures

Cover of the Geographic Information Systems Industry Guide with Dell Technologies, NVIDIA and Intel logos and a Start Discovering button — One of the Precision quick reference guides, built for a single industry.

Page from a Precision quick reference guide showing a mobile workstation, a monitor, a dock and a keyboard with product descriptions and links — A solution page. Each guide was interactive, so every variant had to keep its links and rollovers intact after translation.

Sales email header reading Making the promise of AI a reality, with Dell Technologies and Intel logos over a blue city skyline — Each QRG came with a sales email written in the voice of a sales rep, linking to the guide.

Cover of The GPU comes first, a Dell and NVIDIA buyer guide, over a glowing graphics chip — The NVIDIA GPU Guide, signed off by both Dell and NVIDIA.

Page from the NVIDIA GPU Guide titled Tensor Cores, with text on AI acceleration beside a Dell workstation, monitor and laptop — An inside page. The English edition drew 1,977 views by September 2021, with French and German editions.