Creative project manager with 10+ years leading content, campaigns and events end-to-end — on time, on budget, without the chaos. 2025-08-15T00:00:00Z https://damienmulhall.com/ Damien Mulhall damien@damienmulhall.com 2025-08-15T00:00:00Z https://damienmulhall.com/work/vashi-nedomansky-filmmaking-guide/

A hero marketing asset created to engage media and entertainment businesses and reposition enterprise solutions in a traditionally Apple-dominated segment.

<p><img src="https://damienmulhall.com/assets/images/work/vashi-nedomansky-filmmaking-guide/Screenshot-2025-08-26-at-15.05.53.png" alt="" /></p> <h2>Intro &amp; Goal</h2> <p>The filmmaking guide was developed to serve as an organic social asset and lead generation tool, promoting Dell’s Precision workstations to media and entertainment SMEs. The objective: provide authentic, high-value content featuring Hollywood editor Vashi Nedomansky, to build credibility, drive marketing-ready leads, and challenge Apple’s dominance in the media production sector.</p> <h2>Challenges</h2> <ul> <li>Coordinating communication and approvals with a high-profile creative partner while maintaining strict delivery timelines.</li> <li>Managing permissions and licensing rights to use well-known intellectual property (e.g., Deadpool references).</li> <li>Navigating approval processes across Dell’s brand and legal departments.</li> <li>Balancing creative integrity with marketing requirements and brand guidelines.</li> </ul> <h2>Solution</h2> <ul> <li>Applied an iterative project management approach to tightly control approvals: locked content before progressing to design phases, minimizing risk of scope creep.</li> <li>Developed the primary output as an interactive HTML eGuide for U.S. campaigns.</li> <li>Produced a secondary interactive PDF variant tailored for EMEA content syndication programs.</li> <li>Maintained early, frequent collaboration with both Vashi’s team and Dell’s internal stakeholders to ensure aligned expectations and approvals.</li> </ul> <p><img src="https://damienmulhall.com/assets/images/work/vashi-nedomansky-filmmaking-guide/Screenshot-2025-08-26-at-15.02.49.png" alt="" /></p> <h2>My Role</h2> <ul> <li>Project managed the eGuide from kickoff through final delivery.</li> <li>Oversaw content development, creative production, and stakeholder coordination.</li> <li>Managed all internal and external approval rounds across creative and legal teams.</li> <li>Delivered the full project within the required funding and publishing deadlines.</li> </ul> <h2>Results</h2> <ul> <li>Produced a highly engaging eGuide that resonated with the target media and entertainment audience.</li> <li>Successfully approved for syndication in EMEA campaigns.</li> <li>Earned strong praise from the project sponsor and marketing teams.</li> <li>Vashi Nedomansky continues to feature the guide publicly on his website, <a href="https://vashivisuals.com/wp-content/uploads/2020/05/2629-Vashi-Nedomansky-6k-Film-Making-Guide-03Oct2019.pdf">click here&gt;</a></li> </ul> <p><img src="https://damienmulhall.com/assets/images/work/vashi-nedomansky-filmmaking-guide/Screenshot-2025-08-26-at-15.04.12.png" alt="" /></p> 2025-08-15T00:00:00Z https://damienmulhall.com/work/product-launch-training-emea/

A regional sales enablement project delivering training materials and engagement campaigns to over 40 sites across Europe, the Middle East, and Africa.

<h2>Intro &amp; Goal</h2> <p>Ahead of annual product launches (PCs, laptops, desktops, accessories, and displays), the client needed a structured training initiative to prepare sales teams across 40+ EMEA sites. The objective: create clear, engaging training materials and drive internal excitement through a coordinated hype campaign — ensuring teams were equipped to position the new generation of products effectively.</p> <p><img src="https://damienmulhall.com/assets/images/work/product-launch-training-emea/Screenshot-2025-08-26-at-18.18.29.png" alt="" /></p> <h2>Challenges</h2> <ul> <li>Tight delivery timelines during final product development stages.</li> <li>Very limited campaign budgets for collateral and distribution.</li> <li>Managing stakeholder alignment and approvals across brand, legal, and marketing teams.</li> <li>Navigating cross-border shipping and customs risks to ensure timely delivery of physical assets.</li> <li>Balancing strict brand guidelines with creative, engaging campaign ideas.</li> </ul> <h2>Solution</h2> <ul> <li>Presented eco-friendly, brand-compliant merchandise options to streamline customs approvals and align with corporate values.</li> <li>Developed a visually consistent, easy-to-use training manual highlighting product strengths and positioning strategies for sales teams.</li> <li>Built a supporting hype campaign: launch emails, trainer kits, branded giveaways, internal videos, and session templates.</li> <li>Maintained constant communication with internal stakeholders to accelerate approvals and mitigate delivery risks.</li> </ul> <p><img src="https://damienmulhall.com/assets/images/work/product-launch-training-emea/Screenshot-2025-08-26-at-18.19.21-1.png" alt="" /></p> <h2>My Role</h2> <ul> <li>Project managed the full program lifecycle across all EMEA sites.</li> <li>Oversaw content development, creative production, logistics, and stakeholder coordination.</li> <li>Managed all approvals and ensured full compliance with brand and legal guidelines.</li> <li>Delivered materials to each site with full usage guidance for local training managers.</li> </ul> <h2>Results</h2> <ul> <li>Successfully delivered training materials to <strong>40+ EMEA sites</strong> each year on time and on budget.</li> <li>Received strong positive feedback from sales managers and local training leads.</li> <li>Client was awarded renewed budget annually and chose to re-engage me to run the project for <strong>five consecutive years</strong> based on consistent successful delivery.</li> </ul> 2025-08-15T00:00:00Z https://damienmulhall.com/work/google-education/

A persona-driven guide helping K-12 IT decision-makers and sales teams navigate Google’s complete educational technology ecosystem.

<h2>Intro &amp; Goal</h2> <p>The Google for Education eGuide was designed as both a buying guide for K-12 school IT decision-makers and a quick-reference tool for sales teams. The objective: present an end-to-end view of Chromebooks, accessories, software, and education programs, structured around personas — from students of all age groups to teachers, administrators, and superintendents.</p> <p><img src="https://damienmulhall.com/assets/images/work/google-education/EDU-Lifestyle-4-Latitude-5430-Chromebook.jpeg" alt="" /></p> <h2>Challenges</h2> <ul> <li>Navigating complex brand and legal approval processes across Google and Dell stakeholders.</li> <li>Balancing educational storytelling with strict factual accuracy and compliance requirements.</li> <li>Framing workflows and solutions in a way that felt genuinely relatable and valuable to education professionals.</li> </ul> <h2>Solution</h2> <ul> <li>Applied a structured Waterfall project management approach, locking key approvals at each milestone: copy → design → publishing.</li> <li>Conducted interviews with teaching specialists to deeply understand classroom workflows across different educational levels.</li> <li>Designed visual matrices mapping educator workflows to recommended technology and software solutions, enhancing the guide’s practical value.</li> <li>Maintained early and frequent communication with Google and Dell content specialists to ensure clarity, accuracy, and alignment.</li> </ul> <p><img src="https://damienmulhall.com/assets/images/work/google-education/EDU-Lifestyle-3-Latitude-5430-Chromebook.jpeg" alt="" /></p> <h2>My Role</h2> <ul> <li>Project managed the eGuide from kickoff through delivery.</li> <li>Oversaw content development and creative production, coordinating with stakeholders and internal teams.</li> <li>Managed all rounds of internal and external approvals.</li> <li>Ensured full delivery within project funding and publishing deadlines.</li> </ul> <h2>Results</h2> <ul> <li>The eGuide became a <em>hero reference asset</em> for global Chromebook sales in the education sector.</li> <li>Client re-engaged me three times over multiple years to update and extend the guide’s relevance as educational needs evolved.</li> </ul> <p><img src="https://damienmulhall.com/assets/images/work/google-education/EDU-Lifestyle-2-Latitude-3445-Chromebook.jpeg" alt="" /></p> 2025-08-15T00:00:00Z https://damienmulhall.com/work/windows-11-community-events/

A series of UK-based workshops designed to engage high-value enterprise accounts and drive solution adoption.

<h2>Intro &amp; Goal</h2> <p>A leading technology solutions provider sought to engage 170 high-value customer accounts over three months, supporting their migration to Windows 11 and preparing organizations for future AI initiatives.</p> <p>The goal: enable account executives to re-engage customers meaningfully through localized community workshops, reinforcing the provider’s leadership in enterprise IT solutions.</p> <p><img src="https://damienmulhall.com/assets/images/work/windows-11-community-events/4275-LinkedIn-1080x1080-posts2.jpg" alt="" /></p> <h2>Challenges</h2> <ul> <li>Building real perceived value for busy IT leaders to attend full-day workshops.</li> <li>Tight logistics: organizing seven events across different UK cities within a one-month period.</li> <li>Brand and legal constraints requiring heavy revisions to campaign visuals and messaging.</li> <li>Managing a tight $80k budget while meeting expectations for delivery and experience quality.</li> <li>Handling dual funding partner requirements with separate proof of execution standards.</li> </ul> <h2>Solution</h2> <ul> <li>Established a clear project structure: defined roles, frequent internal checkpoints, and weekly client calls.</li> <li>Designed and pitched campaign branding, messaging, and creative assets alongside an internal event specialist and creative director.</li> <li>Built a central client-facing dashboard tracking all deliverables, budgets, and resourcing.</li> <li>Collaborated closely with technical leaders to align event content with broader migration and AI readiness narratives.</li> </ul> <h2>My Role</h2> <ul> <li>Led the full project from concept to delivery.</li> <li>Managed the complete campaign budget and monitored burn rates.</li> <li>Oversaw creative development and approvals with brand and legal teams.</li> <li>Delivered seven events on time, to high client standards, with full compliance to funding partner proof of execution processes.</li> </ul> <h2>Results</h2> <ul> <li>Successfully executed <strong>7 community events</strong> across the UK.</li> <li>Achieved <strong>80% registrant-to-attendee conversion rate</strong>.</li> <li>Received overwhelmingly positive attendee feedback post-events.</li> <li>Generated <strong>$9.5 million in new pipeline</strong> directly attributed to campaign engagement.</li> </ul> <p><img src="https://damienmulhall.com/assets/images/work/windows-11-community-events/IMG-20241015-WA0007.jpg" alt="" /></p> <p><img src="https://damienmulhall.com/assets/images/work/windows-11-community-events/IMG-20241015-WA0003.jpg" alt="" /></p> <p><img src="https://damienmulhall.com/assets/images/work/windows-11-community-events/IMG-20241015-WA0046.jpg" alt="" /></p> 2025-08-15T00:00:00Z https://damienmulhall.com/work/dell-podcast/

A corporate podcast extending event conversations and building an engaged community around innovation.

<h2>Intro &amp; Goal</h2> <p>The Dell Technologies Forum Podcast Series was created to extend the solution-driven conversations from Dell’s Forum events across EMEA.</p> <p>The goal: position Dell as a thought leader, continue engaging customers post-event, and build a likeminded, innovation-focused community.</p> <p><video class="embed" poster="https://damienmulhall.com/assets/images/work/dell-podcast/3966-DEL-SD-Podcast-Series-for-DTF-Podcast-trailer-Poster-frame-1.jpg" controls="" preload="none" playsinline="" src="https://damienmulhall.com/assets/images/work/dell-podcast/3966-DEL-SD-Podcast-Series-for-DTF-Podcast-trailer-3-17May2024.mp4"></video></p> <h2>Challenges</h2> <ul> <li>Very tight deadlines: often just two weeks between guest introduction and publishing date.</li> <li>Heavy pressure from senior teams to repeatedly cover high-priority themes, risking content repetition.</li> <li>Ensuring consistent audio quality and maintaining listener engagement across all episodes.</li> </ul> <h2>Solution</h2> <ul> <li>Designed a refined guest preparation workflow: from intake to content coaching, technical setup, and production milestones.</li> <li>Cross-referenced all guest talking points against prior episodes to avoid content duplication, and tactfully coached guests toward fresher, more engaging narratives.</li> <li>Established a strict publishing process ensuring episode delivery, transcript accessibility, and organic social engagement through curated audio excerpts.</li> </ul> <h2>My Role</h2> <ul> <li>Oversaw content planning, script development, and guest management.</li> <li>Coordinated recording logistics and ensured consistent audio standards.</li> <li>Managed stakeholder communication, balancing guest needs with internal priorities.</li> <li>Drove episode marketing through curated social media clips and visuals.</li> <li>Maintained accessibility standards by delivering clean episode transcripts.</li> </ul> <iframe class="embed" src="https://playlist.megaphone.fm/?e=ONELTD8785378937&light=true" loading="lazy" width="100%" height="200" frameborder="0" scrolling="no" title="Podcast player"></iframe> <h2>Results</h2> <ul> <li>Surpassed <strong>100,000 downloads</strong>, outperforming other corporate podcast initiatives globally for Dell.</li> <li>Maintained strong editorial integrity — no episodes retreaded content, despite internal pressures.</li> <li>Consistently delivered episodes on time and across multiple platforms, driving listener trust and engagement.</li> </ul>